Capital One is the official bank and credit card partner of Major League Baseball and the title sponsor of the league's annual fan festival events. Cardholders lounge space at the All Star Village offers F&B spread, talent appearances, photo opportunities and a moment to rest. I was part of the project for two years in a row–taking advantage of implementing learnings from the previous year for the following year.

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What I led:

Produced concepts for Capital One Cardholder Lounge and Concourse activation, art direction on key visuals & build details, digital branding, decor and furniture, ideation around activation points and consumer experience in the Lounge and Concourse