Coca-Cola asked us to find unique ways to celebrate college football fans in Southwest regions and we delivered—Thisty’s Fan HQ Diner was born in a cool Airclad structure to travel to 8 different campuses for their home games. Ice cold Coca-Cola samples, photo booth, cool merch customization and many more touch points await for fans’ hands-on experience. It is live August – October 2026 and can find more details at thirstysfanhq.com.

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What I led:

Art / creative direction for a team of designers, exterior and interior decor planning, creative direction for digital experience, production & fabrication support, on-site creative execution