2024 marked the first year we executed the entire race weekend for the Breeders' Cup. From sunrise to sunset, we thoughtfully planned every event space with its own distinct purpose — ensuring Breeders' Cup branding shone through while making guests feel welcomed at every turn. We returned to Del Mar in 2025 to take over the Fairgrounds with fresh perspective and key learnings from the previous year.

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What I led:

A team of designers, hands-on creative direction for 12 event spaces on the fairgrounds, furniture selects, decor directions, on-site creative execution.